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Strategic Planning

Case Study 3

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'Finally, our client reached the overall objective one year ahead of plan.'

Increasing sales by 15%

Our client, an international industrial B2B equipment manufacturer quoted on the Spanish Stock exchange requested us to support them in the definition of an ambitious Strategic plan which aimed at increasing sales by 15% CAGR in the following 5 years. The aim of the project was to define a Strategic Plan detailing growth levers across 40+ countries in order to achieve their ambition.

The project was structured in three main phases in which we explored commercial opportunities per geography to identify growth levers. In order to ensure a successful implementation we detailed action plans and margin impact per growth lever for then consolidate an overall business case for the project. Finally we assessed the industrial feasibility of the expected growth per product family.

Establishing a Project Management Office

TwinPikes was an agent of change, mobilizing all of the Top Management, Business Units leaders and leaders of corporate functions (Marketing, Finance, HR, IT…) and ensuring alignment around a common vision of ambitious growth. We facilitated the implementation by establishing a PMO (Project Management Office) which thoroughly tracked progress and benefits generated. Finally, our client reached the overall objective one year ahead of plan.